What Is Clickfunnels

ClickFunnels is a unique tool designed to make the task of building sales funnels extremely fast and easy. A sales funnel is simply a guided path that prospects move through in your sales process. The secret behind a high conversion funnel is guiding your customers through a process that starts with a very low commitment (such as downloading a free e-book or signing up for a free training)

Imagine walking up to a stranger (who has never heard of you) on the street, and asking her immediately for a large order. It’s not going to happen, is it? However, if you first offer something of value – for little or no cost, they’re much MORE likely to respond. You start with a micro-commitment (such as requesting for their email address to receive the free e-book). This’ll give you the opportunity to prove your value, and then as their trust in you grows, you take them up your value ladder. This is how you succeed in getting them into your funnel.

What is Clickfunnels and How Does it Work

ClickFunnels is a tool that helps entrepreneurs implement sales funnels in their business. A typical funnel is made up of one or more opt-in pages, an email autoresponder (to follow-up with your prospects and move them up your value ladder), plus one or more sales pages, order forms, more content, member’s area, etc.

In the past, this would need you to have a website, hosting, an autoresponder service, landing page software, landing page software, split-testing software, membership software, and probably a host of designers and programmers to put everything together. ClickFunnels lets you do all that in one platform. This not only saves you a ton of money in buying all those differed products and services but it also saves you the time and stress of trying to make those tools work together.

With ClickFunnels, you can create all your lead capture pages, email follow-up sequence, membership areas, e-commerce funnels, shopping carts and many more very easily without knowing an ounce of coding.

Clickfunnel Features

1. Pre-built Funnel Templates

Have you created a sales funnel before?

If you are not a programmer, if you don’t know how to design and if you have no desire to learn a single line of code…

ClickFunnels got you covered. ClickFunnels gives you 22 different types of funnels that Russell Brunson and his team have identified to have worked successfully in the online marketing industry. You’ll find different types of funnels in almost every industry in the ClickFunnels marketplace

  • Squeeze Page Funnel
  • Reverse Squeeze Page Funnel
  • Lead Magnet Funnel
  • Webinar Funnel
  • Bridge Funnel
  • Auto Webinar Funnel
  • Survey Funnel
  • Product Launch Funnel
  • Application Funnel
  • Hero Funnel
  • 2-Step Tripwire Funnel
  • Cancellation Funnel
  • Video Sales Letter Funnel
  • Storefront Funnel
  • Sales Letter Funnel
  • Summit Funnel
  • Membership Funnel
  • Live Demo Funnel

Meanwhile, ClickFunnels has a very unique feature called share funnels. This lets you easily share your own funnels with a friend with just one click. This is a great way to get affiliate commissions because you can share funnels with people and when they sign up, you get a recurring commission. Cool, right? You can easily start making money online by simply sharing or selling your own funnels to other users in the ClickFunnels marketplace.

2. Drag & Drop Builder

While ClickFunnels gives you a great starting point with its pre-built templates, ClickFunnels also offers you the ability not just to use the templates, but to tweak them as you seem fit.

The sales funnel builder comes with an intuitive visual drag and drop page editor that makes it simple for ANYONE (even non-techy people) to design beautiful and functional pages. I have been around the block as far as internet marketing is concerned and this is my most exciting feature of ClickFunnels because…

I’ve used a few different page builders, WordPress plugins, and everything in between including learning how to design from scratch with HTML and CSS…Yet, none compares to ClickFunnels in terms of time-saving and functionality. If you want to build a page from scratch, it’s literally as EASY as clicking, dragging and dropping. No coding required. How cool is that? You can literally build a sales funnel in less than 10 minutes.

3. Membership Site

Membership sites are one of the best ways to make money recurring revenue online. you have everything in one software. You don’t have to integrate several different systems together just because you want to set up your own membership site

4. Tracking & Optimizing

ClickFunnels lets you to easily paste your re-targeting and tracking code into your pages.Plus, they also give you all the details about your pages and visitor so you can learn how well they perform. Plus, ClickFunnels also lets you can now test variations of your landing pages and offers with just one click which is as easy as it can ever get. This feature gives you the ability to run A/B split tests to determine which pages converts best, optimize your efforts and increase your revenue

5. Integration

I feel this feature makes ClickFunnels one of the most complete solutions.

Whatever email service provider you use already, be it, AWEBER, Getresponse, MailChimp, Drip, Sendlane, Active Campaign, etc…ClickFunnels will easily integrate with any email marketing automation software. Also, ClickFunnels lets you integrate with 3rd party payment gateways and financial institutions like Stripe, PayPal, Authorize.net and many more.

Firstly, this lets you to track and generate sales directly from the pages you create by one-click upsells/downsells, adding patent-pending two-step order forms, order form bumps, and more. Secondly, this saves you money not having to use sites like ClickBank and Zaxaa that cost you more. Then, this also makes buying experience seamless for your customers as they are not taken to another separate software for the delivery of products or purchasing.

In other words, making them fall even deeper in love with your business.

6. Email Marketing Service

ClickFunnels comes with its own email marketing service called Actionetics. However, it is only available in the $297/month Etison suite plan. Most people have this misconception that ClickFunnels Actionetics is just another email autoresponder. Actionetics is far from that. Actionetics takes CRM (Customer Relationship Management) to another level here.

The difference between other autoresonders and Actionetics is that you can create customized follow-up funnels based on the actions taken inside your funnel with Actionetics.

Follow-up funnels are more than just emails. Emails are just a small part of following up. There are also text messages, direct-mail gifts and postcards, Facebook Messenger messages, and special follow-up email offers. Actionetics customizes the follow-up based on each person’s purchases, their social influence, and their actions within your funnel. However, if you just want to grow a list for right now and don’t want to up your marketing game, then AWEBER may serve you well for right now.

7. Affiliate Marketing System

Instead of spending large amounts of money on copywriting and advertising, you can set up your own affiliate marketing system right inside ClickFunnels.

Affiliate marketing is a performance based style of marketing where you pay people  to advertise your product and you only pay commissions based on every sale they make.

You can easily create, run and monitor an affiliate marketing program on any of your products. This feature that lets you do this in ClickFunnels is called Backpack and it’s also only available in the $297/month Etison suite plan. You can create, track, and manage your affiliate army who market your products FOR you easily inside the ClickFunnels Backpack.

This feature makes getting of high-quality traffic to your site for FREE and almost guaranteed because ClickFunnels has a huge community of over 170k and counting where you find entrepreneurs and affiliate marketers alike. Using BackPack is a great way to save your marketing budget while effectively promoting your products and services.

8. Webinars

While you can’t setup actual webinars, you can set up the funnels to get registrations. It’s not a webinar software. But you can use it as your lead generation tool for your webinar, and you can build out custom landing pages to host evergreen webinar replays for your audience.

9. Custom Domain Name

ClickFunnels will buy you your first domain name for free and even set up SSL on it for you.

Starting With Clickfunnels

When you first sign up, you’re presented with a 7-day challenge. It consists of 4 different games with each one having a number of steps to complete. Every step features a task and a short video clip of Russell explaining what you need to do to finish it. The first game walks you through the process of building your own Hero Funnel, while the 2nd and 3rd games introduce you to the Funnel Hackers Cookbook and the Funnel University

Finally, the last game is a Launch Checklist that walks you through everything you need to do before having your funnel go live. Although the process is optional, if you complete all the steps you will “win” some prizes including a ClickFunnels t-shirt and some stickers.

I found the process to be incredibly valuable.It’s essentially an interactive ClickFunnels tutorial where you learn how to use ClickFunnels itself and the philosophy and value of using the software for your own business.

I highly recommend you go through it first when you sign up.

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